Tired of the concept store that is like copying and pasting, the more and more similar space and style; when you walk in the mall or the street, full of minimalist or industrial style, selling similar styles and choices, gradually can not tell For each brand, "What is the taste of a store?" - Asking, thinking about the existence and necessity of physical stores in the Internet age.
This kind of questioning is not only in the minds of consumers and me, but also in the New York architecture/interior design team. Roman and Williams The two leaders, Robin Standefer and Stephen Alesch, have repeatedly asked themselves in recent years. At the end of last year (2017), the couple opened in Soho, New York.Roman & Williams GUILDPerhaps it can be seen as two people's reply and reflection on this question.
With more than 7,000 square feet of GUIDE, it's not hard to imagine the difficulty of managing a large space; Robin and Stephen combine multi-dimensional logic to house furniture boutiques, restaurants, flower shops and the Phaidon Art Library. The details of the objects, from exquisite glassware, modern furniture, antique treasures to food utensils, even without a specific style of mix and match, it is not difficult to see the two people's vision of a better life.
"I like the words and thoughts of dialogue between objects; that is the language that enhances our day-to-day life and shapes a story for these pieces... When I put it into it, I don't even know "design" What is it, but really feel the connection. It is all the things in a space echo each other, like a symphony." - Robin Standefer
Starting with architecture and space, Robin and Stephen, led by Roman and Williams, are already well-known design teams in New York; Ace New YorkNantucket Island GREYDON HOUSEWell-known restaurants in New York Lafayette versus Le CoucouBy combining the history and modern aesthetics of the building itself, the two have consistently found a balance between rigor and rebellion, the past and the future in terms of restaurants, restaurants and product design. They have won many awards and received international attention. solid foundation.
The GUILD is the result of years of experience, and effortlessly extends Robin and Stephen's keen reach into a "space." The building, built in 1857, was originally the oldest department store in New York; "Robin kept thinking about the layout of a space and the height of the building; and I kept expanding the decoration and expression of the space." Stephen explained . Along the history of the building, the scripts complement each other and the two extend a new story about the modern "shopping."
Shopping malls - When it's hard to define one thing or thing, it's indispensable to use another cliché to describe it. The easiest way to put it on GIULD is "shopping"; but it also shows some of the characteristics of GUILD: The bustling crowds, diverse shops and products full of character in the huge space. Also not to be missed in this mall is La Mercerie, a French coffee shop that combines old world charm with modern sophistication in GIULD.
In addition to the "simple but refined" French cuisine as the mainstay of the taste, La Mercerie's chef Marie-Aude Rose will also deliberately play some tricks on food and tableware – like using a sturdy Japanese earthen pot to serve light soup, or The home-made cheesecake is placed on a delicate Japanese pottery plate, accompanied by old-fashioned French silverware. All kinds of seemingly unmatched elements, originally elaborated contradictions, make this visual contradiction and taste delicious intertwined, echoing the mix and match aesthetics of GIULD space.
The other corner of the store is the flower shop Emily Thompson Flowers, and the florist Emily Thompson not only takes care of this small corner like a studio, but also brings natural wildness and vitality into the GUIDE space. Imagine sitting in the elegant blue velvet seat and ordering the waiter. The dish of figs is brought up with a delicate gesture on the white porcelain plate. The conversation around you continues; the flowers on the table open. It’s mad, contrasting the dry bouquet with a hint of silence in the corner of the showcase. Pick up the long-awaited porcelain dish in front of the display rack, and think about the fig salad that is used in the fall to hold the season. It is a perfect match.
"We don't just decorate a space around a particular style or theme. Just like when we travel, we always focus on local folk architecture - it's a kind of experimentation, mistakes, rituals, and the size and transformation of a region. It's not just cute colors or details. It's the nature and essence of a space." - Stephen Alesch
The charm of GUIDE is nothing more than a surprise in mashups. When everyone talks about online shopping, they think farther, and quote them as saying: "Whenever we see people moving in a certain direction, we always There is a kind of instinct in the opposite direction." The charm of shopping may not come from the satisfaction of material desires, but the people who are eager for this era are an "experience"; for this reason, they used saffron in La Mercerie. After cooking the vegetable soup, in addition to the taste, you can also enjoy the tableware. You can buy all the objects you see. From cups, napkins, cutlery, candlesticks to tables and chairs, and even flowers for decoration; try to use the favorite items while eating, so that visitors can enjoy the use experience directly, to achieve the entire use of the scene.
"Roman and Williams, we build our own "Guide to Modern Living" - a guide to all the good things we love and create." Just as on the GUILD website, this mission-like self-introduction is not just a step. Its taste affects others, and it is more desirable to lead everyone to design their own way of life in a way they like. When we return to the beginning of the question, will this experience be the answer?
Roman and Williams GUILD
53 Howard Street, New York
Opening Hours: 10:00 am-07:00 pm
La Mercerie: Coffee & Pastries/ 10:00 am-04:00 pm
Cocktail/ 03:00 pm-07:00 pm
Emily Thompson: Mon-Fri/ 10:00 am-07:00 pm
Sat-Sun/ 10:00 am-05:00 pm
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